Ident Research

Here I have looked at analysed to companies ident's, Lionsgate and Paramount. I have chosen 2 different idents to show how idents can differ between different films released by the company. 

Lionsgate first originated from another production, Cinepix Productions. Later, they advanced the company, introducing Lionsgate. The Lionsgate ident has been displayed at the beginning of many horror films, such as, ‘American Psycho’ and ‘Cabin In The Woods’.

 



As we can see from the Lionsgate ident above, it is the most recent version, produced in 2011.

The ident begins with a faded black screen, then transitions to the mechanics found inside a clock, a sudden shot change appears and the clock begins to rapidly zoom out to a door, which has a keyhole. The door then opens and we see the Lionsgate ident, surrounded by dusky clouds in the sky.



Conversely, Lionsgate produced a similar ident, initially for Horror films. The ident is similar to the original as of the mechanics and clock and the beginning. However, the color scheme changes to a dusky brown, which may connote the shadowy atmosphere to Horror films. Furthermore, at the end, the Lionsgate ident is surrounded by fiery and smokey clouds and the font becomes red, which connotes the sense of evil within a Horror film.