Questionnaire Target Market Survey Results and Analysis

Survey Results

Primary Research Questionnaire

Using surveymonkey, I have created a questionnaire to help me with my horror target audience. I have designed questions to answer both psychographical and demographical questions to ensure I cover who my target audience is and what they want to consume.

 Click Here To Take The Survey






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Horror Genre Research

For this task, I had to conduct my own research within the horror genre and its certificate rating's. For my research I have looked in detail at the development of horror films, the iconography of horror, certificate ratings and sub-genres within horror.

1. History of horror timeline

Horror History Timeline on Dipity.

References

http://horror.about.com/od/horrorthemelists/ss/horrortimeline.htm
http://www.horrorfilmhistory.com/index.php?pageID=early

For my first piece of research, I looked into key horror movies throughout time looking from 1896 to the present day. I looked into how film patterns have changed over the past 100+ years and how themes, and certain aspect of film has changed. An example of this would be, some horror titles such as 'King Kong' (1933) would be considered horror in its time, but would no longer class as horror during today's film market. I have looked at different type of film, including British and International cinema to see if any aspects were different or the same compared to thee typical stereotype of horror.Completing this task, I found it very interesting researching different varieties of horror and how trends have established through time. It has widened my knowledge of the horror genre already, just by identifying sub-genre trends and how audiences reactions and audience taste has changed.
I decided to use the programme 'Dipity' to create a timeline 'flipbook' of Horror. I felt, visually that it would be clearer to see how film had changed since time had passed. Also, it allows you to view the original trailer of the film, and some allow you to watch the full feature length film.

*Please note: trailers and full-length feature films that were used in this research are not my own, but belong to others on youtube.


2. Iconography



References
http://dictionary.reference.com/browse/iconography?s=t
http://www.slideshare.net/marine18/horror-genre-conventions
https://www.google.co.uk/?gws_rd=cr&ei=yfdfU76oK4OkPaTzgLgP#q=iconography+of+horror+movies

Iconography of horror was the second are that I explored into. I searched on line 'Iconography of Horror' and found a variety of websites to extract information from. I presented my results in a short power point as I felt it clearly showed the results and research that I had gathered.

3. Certificate ratings



From this point onwards, I then researched into certificate ratings and what would make what film it's rating that it had been given. I understood how the BBFC (British Board of Film Classification) appointed a film its rating and what requirements a film must meet to be classed between a 'U' all the way to an '18R'. I also looked into  how films were classified before the 'U, PG, 12, 12A, 15,18, 18R' system was introduced.

References
http://www.bbfc.co.uk/what-classification/12a-and-12
http://www.bbfc.co.uk/what-classification/15
http://www.bbfc.co.uk/what-classification/18
http://www.bbfc.co.uk/sites/default/files/attachments/BBFC%20Classification%20Guidelines%202014_4.pdf


4. Sub-genres of horror

*Below is a word document of screenshots taken from the video as there have been some difficulties playing back the video.

As you can clearly see from above I have looked into and researched different types and aspects of sub genres of horror. I was surprised that there was a large variety of sub genres although some genres overlap with each other which I was expecting.

References
http://www.cuebon.com/ewriters/Hsubgenres.html
http://www.slideshare.net/saffronrenzullo/subgenres-in-horror